Taazza in hindi means “Fresh”. The Vision of Taazza is enable you the user with news that is pertinent to you.

So what is wrong with the existing sites you ask?

Are ya seriously asking this question. Well, lets entertain it nonetheless. Most of these sites have been having a free ride for a while, case in point Samachar

India made easy it claims! One can close a zillion popups and go on a easter egg hunt before one discovers news items. Same is true for other sites like Times Of India, Rediff, etc. They are all good content providers but extremely bad content enablers.

Innovation is non existent! They do a bad job adopting technologies, case in point RSS. Its taken more than a few years for these sites to adopt it. Its time for a fresh breeze!

Fair enough, what about the google’s and microsoft’s of the world, for instance google.news?

Good point. If you are comfortable just subscribing to RSS feeds from google news you should stick to them. Indians like us are opinionated, love to critic and enjoying voice their opinion.

So how are ya different?

We at Taazza believe that we can push the boundries of innovation with new technologies like tagging, mapping, memetracking and digg. There is significant gap between technology enablers and content providers within this space and we are working on exploiting the same to enable you the user.

Sounds like fun, When will I bet able to get my hands on this stuff?

We are working extremely hard to get the technology out to you. At the moment we are targeting Spring 2006.

Is there any way I get can previews of whats to come?

Please subscribe to this blog and sign up for updates. We hope to send out invites to a select few and solicit feedback.

We are very excited to launch soon! Stay tuned. Meanwhile please feel free to leave your comments!